How We Started
ICAP (Intellectual Capitol) began as a company out of a need to have a thriving business and family, simultaneously. Our co-founders, Barry and Traci Newkirk, started with no money but a great deal of grit, determination and drive. Friends offered to fund ICAP initially with a $100,000 credit line
It began in the basement of their home, in a windowless room. They paid their business loan back in full inside the 1st 18 months in Fall of 2005. They built a small business based on their collective strengths: Traci’s unique combination of strong financial
management and marketing acumen and Barry’s relationship base with some of the key players in the IT industry.
Over the next fifteen years, they doubled their revenue several times and were able to bring on interns, hire employees, and develop foundational processes to further scale the business.
In Version 1.0 (2003 – 2012) Staff Augmentation and IT contract staffing proved to be an area of great success and repeatable strength for ICAP. Many of our clients and consultants responded to our relationship-based approach to business and our focus on specialization. We eventually added additional business units: Consulting and Software.
ICAP started as a way for our founders to be involved parents and business owners. The business evolved as a way for our co-founders to give back to their community, build healthy working relationships, engage themselves and their team in meaningful work, and give back to their employees. All while working in a job, business, and career they loved. It truly is a dream fulfilled and it continues to expand.